What you say means plenty, but what you MEAN by it means a lot more. That's why it's so important to get your tone right.
It can be difficult to imagine a business on a social media platform where you can't share links to pages or products, especially if your business isn't particularly visual. If you're selling fittings for boats for example, there are really only so many ways you can make fittings look [...]
Some of us rue the day YouTube was born, bringing user-created and user-shared videos into our daily lives, because it took away from advertising done by small businesses, and destroyed the reach small businesses once had before video was everywhere. Small businesses exist in a strange place. They cannot [...]
Your brand is your name, it's what people imagine when they hear about you or your business. Your brand can be strong, or it can be weak, you could have authority and influence, or you won't. To build a strong brand there are some key things you must do.
What is the difference between a client and a lead? How about an audience and a target audience? We'll explain all of these and a whole lot more in this post, because creating your own email marketing list is crucial to a successful campaign. First off, don't buy a [...]