SEO is search engine optimization and it means much more to a small business than its larger competitors.
It can be difficult to imagine a business on a social media platform where you can't share links to pages or products, especially if your business isn't particularly visual. If you're selling fittings for boats for example, there are really only so many ways you can make fittings look [...]
Some of us rue the day YouTube was born, bringing user-created and user-shared videos into our daily lives, because it took away from advertising done by small businesses, and destroyed the reach small businesses once had before video was everywhere. Small businesses exist in a strange place. They cannot [...]
Your brand is your name, it's what people imagine when they hear about you or your business. Your brand can be strong, or it can be weak, you could have authority and influence, or you won't. To build a strong brand there are some key things you must do.
What is the difference between a client and a lead? How about an audience and a target audience? We'll explain all of these and a whole lot more in this post, because creating your own email marketing list is crucial to a successful campaign. First off, don't buy a [...]
SEO has changed so much in the past five years, and some believe it is dead thanks to Google's new algorithm for rankings. This just isn't true. While the old days of being able to provide paid rankings on the first page of Google are certainly over, the need to optimize has not changed.
There are no fancy secrets behind marketing, no absolute "will win 100% of the time" strategies they're employing...no. What they are doing, and what you can do also - is tap into human psychology to convert more of your visitors into buyers. ACTION PARALYSIS Customers experience action paralysis in [...]
Everyone's heard the stories passed around at dinner parties and luncheons, of that person who started their own business and made it big. Few of us can say we know those people, but many of us stand the chance to BE one of those people. Preface Internet Marketing is [...]