Informed buyers know to look for reviews and testimonials from people who have already purchased, before they buy something themselves.
Some of us rue the day YouTube was born, bringing user-created and user-shared videos into our daily lives, because it took away from advertising done by small businesses, and destroyed the reach small businesses once had before video was everywhere. Small businesses exist in a strange place. They cannot [...]
Your brand is your name, it's what people imagine when they hear about you or your business. Your brand can be strong, or it can be weak, you could have authority and influence, or you won't. To build a strong brand there are some key things you must do.