Marketing

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The Psychology of Colour in Marketing

By | August 2nd, 2017|Internet Marketing, Marketing, Social Media Marketing|

Colours can move people, they certainly influence emotions, as proven by many a behaviorist over time.

It’s Not What You Say, It’s How You Say It

By | July 19th, 2017|Email Marketing, Internet Marketing, Marketing, Social Media Marketing|

What you say means plenty, but what you MEAN by it means a lot more. That's why it's so important to get your tone right.

How to Get Productive, and Stay Productive

By | July 7th, 2017|Marketing|

Getting through the work week can feel like such a slog. It doesn't have to be an uphill battle, sometimes it's just learning some tips along the way which make all the difference.

Internet Marketing for Beginners

By | June 27th, 2017|Internet Marketing, Marketing, Search Engine Optimization, Social Media Marketing, Traffic Sourcing|

If you've never done any kind of internet marketing, but you're interested in starting, it can be hard to find the best foot forward because it seems like there is always so much to do.

The Skinny on Reviews and Testimonials

By | June 2nd, 2017|Internet Marketing, Marketing|

Informed buyers know to look for reviews and testimonials from people who have already purchased, before they buy something themselves.

Instagram for Business? YES!

By | May 19th, 2017|Internet Marketing, Marketing, Social Media Marketing, Traffic Sourcing|

It can be difficult to imagine a business on a social media platform where you can't share links to pages or products, especially if your business isn't particularly visual. If you're selling fittings for boats for example, there are really only so many ways you can make fittings look [...]

Video Marketing for Small Budgets

By | May 11th, 2017|Internet Marketing, Marketing, Video|

Some of us rue the day YouTube was born, bringing user-created and user-shared videos into our daily lives, because it took away from advertising done by small businesses, and destroyed the reach small businesses once had before video was everywhere. Small businesses exist in a strange place. They cannot [...]

How to Represent Your Brand in Social Media

By | May 2nd, 2017|Marketing, Social Media Marketing|

Your brand is everything when it comes to your business, and your business is not your brand. Your business is what you do professionally to earn money, and your brand is much more. Your brand is a mix between yourself, and what you're selling - be it a product, service, or information. Your brand is the best parts of yourself, combined with your businesses core values, intent, and purpose.

Looking to Boost Your Brand?

By | April 21st, 2017|Marketing|

Your brand is your name, it's what people imagine when they hear about you or your business. Your brand can be strong, or it can be weak, you could have authority and influence, or you won't. To build a strong brand there are some key things you must do.

12 Steps To Build Your Email Marketing List

By | April 12th, 2017|Email Marketing, Internet Marketing|

What is the difference between a client and a lead?  How about an audience and a target audience? We'll explain all of these and a whole lot more in this post, because creating your own email marketing list is crucial to a successful campaign. First off, don't buy a [...]