What you say means plenty, but what you MEAN by it means a lot more. That's why it's so important to get your tone right.
If you've never done any kind of internet marketing, but you're interested in starting, it can be hard to find the best foot forward because it seems like there is always so much to do and to get done instantly that it can be hard to prioritize.
Your brand is everything when it comes to your business, and your business is not your brand. Your business is what you do professionally to earn money, and your brand is much more. Your brand is a mix between yourself, and what you're selling - be it a product, service, or information. Your brand is the best parts of yourself, combined with your businesses core values, intent, and purpose.
The internet has a LONG memory, and it is not something you want to get caught being remembered for when it's bad. Yes, the old saying goes, 'there is no such thing as bad publicity' but unless you're comfortably wealthy and don't need people anymore - best not to [...]
Choosing which social media mogul to go with for your business is a massive step in the right direction, but there isn't just one, there are MANY so which do you go for and which should you leave behind? Well that's up to you and your market, so let's [...]
If you have any kind of social media presence at all you'll be familiar with these customers/clients. Sometimes it's a simple fix, sometimes it's a misunderstanding, sometimes it's a warranty problem, and other times? It's just someone having a bad day, and you're their chosen sounding board. Here's how [...]
YouTube We have, by now - walked through most of the social media moguls, and the ones which are left like Snapchat, Tumblr and Reddit can be used as well if you're super creative, and have a lot of extra time left over. Most social media managers are actually [...]
Pinterest Here we go again! Last time we visited Instagram, and explained all the ways you can use this image hosting service to boost your social media power, but they're not the only image sharing site that can do this. Enter Pinterest. This player in the social media world [...]
Instagram We've covered Facebook, Twitter, and now we're heading into the more artsy category; Instagram. Instagram is misunderstood, confusing, and some folks just don't actually know what it is even for. Some people think it's purely for sharing photos, and why do that there if you can do it [...]
Twitter Last time we covered everything you can do with Facebook, one of the largest of the social media moguls. We also wanted to stress the fact that this isn't something everyone just knows how to do instinctively. Most don't realize that these individual social media platforms exist for [...]