Over targeting and over reaching has become quite common. People are universally great at overdoing nearly everything, and marketing is no exception. We can help you get your balance just right.
Engagement bait is a means of encouraging people to engage in your content for social gain. This is generally done through humor or emotion. Good quality engagement has become rare and most of what we see are companies tricking us into taking action.
Everyone's talking about privacy regulations and how to still advertise at all in this climate. It isn't without cause, as 2018 rocked the boat severely in terms of privacy and regulatory controls. IAB Tech Lab, an industry standard leader has plenty of tips to help keep you compliant in 2019.
It's no secret people don't trust social media anymore. Though some will continue to use it, it's on its way out. Recall the days of MySpace? Read on...
The art of the social media post is not one mastered by everyone, it takes art and skill to weave words meant to capture the attention of the reader, and to convey your point in an engaging and meaningful way.
The holidays are any company's biggest season for sales, because even if the product or service may not be the perfect gift idea, people are still more willing to part with their money this time of year than at any other. Read on to find out how to make the most of this in 2018!
Marketers can't be everywhere at once, and it's impossible to try. What many do now, is purchase/use small tools which help them get the same job done, but in a more clever and time-efficient way.