There should never be any reason to mislead a customer or potential client, the worst of which is to get 'the sale'. Transparency gets you everywhere, as does great customer care.
It wasn't long ago that the GDPR swept through and changed the face of privacy laws and marketing strategies. On its heels is something else that stands to rewrite how we market, and will ensure we're compliant or face penalties. We're here to help you navigate these infested waters.
There are a lot of posts out there about how to market to consumers, but what if your target market is other marketers? How can you market to people who really know what they're doing? If you have a product or service to sell to other marketers, we have some winning tips right here.
Social media has made vigorous changes in 2018, from the rollout of the GDPR to public outcry about privacy violations from the biggest platforms out there.
Many have already noticed drastic changes in their viewing public on major social media platforms thanks to sweeping changes in privacy and the ever moving tide of popularity common to the fickle public.
By now, you may have seen or heard the term "Edge" referred to most commonly when speaking about cloud computing or high tech like AI. Edge is the way of the future, and if you're not up to snuff on it, you'll lose your... edge.