What is automation? What is it not?
Automation deals with having a program do something for you so you don’t have to do it yourself. Be careful doing this however, because you run the risk of having something come off as inauthentic or disingenuine for it. You want automation to make one job easier, not someone’s entire job because there will never be any way to make a robot a human being. Robots can simulate emotion to some degree as a mockery of what feelings actually are, or sensation in a human sense. They lack the ability to bring compassion into decision making when it counts, and therefore – can never replace a human for true customer/client service.
There are some social media giants that allow you to automate your posts within their application. Facebook will allow a Business Page to schedule a post for a later date and time, and the post has plenty of additional options including crossposting to give others time to grab and share your post before you post it – something of a digital freebie and thank you. By allowing people to do this, Facebook makes it easier to set up posts for when you’ll be away.
Setting Facebook posts to arrive when you won’t be around is just one of many other apps out there which are making this automation possible, which frees up a LOT of time to people. You can schedule Tweets in Twitter also! Twitter was once only used for live Tweets, it was the point of it earlier on and a bigger selling point. People loved the live angle, that they could give a tiny, live update to their fans from wherever they were. Now, Twitter is much larger than even they anticipated, and the Tweet live isn’t as big a deal as it once was. Giving people much needed time back by allowing them to schedule a Tweet is a sign that Twitter values their users time.
Quality, Trust, Loyalty, Freedom.
By using consolidation and automation in your marketing plan for 2018, you’ll begin to see more success. People want quality and they want it quickly these days, nobody has much time to sit and listen to you. There has been a culture shift, where people respect shorter messages as a sign that the person values their time. In the past, people would see a short message as a sign of low quality and little effort. Everyone’s working harder, longer, and everyone could use that extra bit of time back. By doing both of these things, you’ll have more time, be more productive and happier at work for letting go of doing it all yourself.