Some of us rue the day YouTube was born, bringing user-created and user-shared videos into our daily lives, because it took away from advertising done by small businesses, and destroyed the reach small businesses once had before video was everywhere. Small businesses exist in a strange place. They cannot hope to beat the budgets of [...]
Your brand is everything when it comes to your business, and your business is not your brand. Your business is what you do professionally to earn money, and your brand is much more. Your brand is a mix between yourself, and what you're selling - be it a product, service, or information. Your brand is the best parts of yourself, combined with your businesses core values, intent, and purpose.
Your brand is your name, it's what people imagine when they hear about you or your business. Your brand can be strong, or it can be weak, you could have authority and influence, or you won't. To build a strong brand there are some key things you must do.
What is the difference between a client and a lead? How about an audience and a target audience? We'll explain all of these and a whole lot more in this post, because creating your own email marketing list is crucial to a successful campaign. First off, don't buy a list from someone else, be it [...]
SEO has changed so much in the past five years, and some believe it is dead thanks to Google's new algorithm for rankings. This just isn't true. While the old days of being able to provide paid rankings on the first page of Google are certainly over, the need to optimize has not changed.
There are no fancy secrets behind marketing, no absolute "will win 100% of the time" strategies they're employing...no. What they are doing, and what you can do also - is tap into human psychology to convert more of your visitors into buyers.
Everyone's heard the stories passed around at dinner parties and luncheons, of that person who started their own business and made it big. Few of us can say we know those people, but many of us stand the chance to BE one of those people.
Internet marketing is simply the action of making a product or service available for sale online, virtual OR physical.
The old saying goes, 'there is no such thing as bad publicity' but unless you're comfortably wealthy and don't need people anymore - best not to test that one.
Choosing which social media mogul to go with for your business is a massive step in the right direction, but there isn’t just one, there are MANY so which do you go for and which should you leave behind?
