Internet Marketing

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How Long for the Perfect Lead-In?

2019-06-26T09:30:23+00:00Internet Marketing, Marketing, Traffic Optimisation And Analysis, Traffic Sourcing|

This is a huge question whose answer has changed over time. The answer depends on where one chooses to get their information from. Something written in our last article rings true here as well. Sources need to change as times change because success stories will show you how different techniques work and adapt over time.

Engagement Bait

2019-05-14T08:57:19+00:00Internet Marketing, Marketing, Social Media Marketing, Traffic Optimisation And Analysis, Traffic Sourcing|

Engagement bait is a means of encouraging people to engage in your content for social gain. This is generally done through humor or emotion. Good quality engagement has become rare and most of what we see are companies tricking us into taking action.

Overtargeting = Overreaching

2019-04-09T10:32:53+00:00Internet Marketing, Marketing, Social Media Marketing, Traffic Optimisation And Analysis, Traffic Sourcing|

Over targeting and over reaching has become quite common. People are universally great at overdoing nearly everything, and marketing is no exception. We can help you get your balance just right.

Tools for 2019 to Keep you Compliant

2019-03-07T13:13:36+00:00Internet Marketing, Marketing, Social Media Marketing|

Everyone's talking about privacy regulations and how to still advertise at all in this climate. It isn't without cause, as 2018 rocked the boat severely in terms of privacy and regulatory controls. IAB Tech Lab, an industry standard leader has plenty of tips to help keep you compliant in 2019.