The landscape for marketing has changed in ways nobody could have predicted. This has often led to last minute rewrites for campaigns and entirely tossed marketing plans, with often a cobbled together solution at the end. Being adaptable is one of the biggest skills anyone can have in 2020.
Do you ever wonder why you can create a post that you absolutely love, but it never gets any traction? Your audience might want something different. Read on - we'll help you do it by tapping into empathy to create potent connections with your audience.
We've all lost our way from time to time. Sometimes we begin a project only to abandon it in favor of the latest, shiniest, new thing. Here's how you can remain centered.
With the recently rolled out GDPR in the EU, and the broad sweeping privacy controls, it's more important than ever to know your audience.
By now, you may have seen or heard the term "Edge" referred to most commonly when speaking about cloud computing or high tech like AI. Edge is the way of the future, and if you're not up to snuff on it, you'll lose your... edge.
Narrative Storytelling IS the secret - It doesn't matter who you are, whether you enjoy a good book or prefer to read a manual or magazine. It doesn't even matter if you have ever picked up a book. Every person enjoys a story.
If you have yet to see the acronym "GDPR" then you're certainly in the right place, because this law, which stands for the General Data Protection Regulation will forever change the face of marketing, and you need to be prepared, and form your strategy before it hits. Read on, we've got you covered. [...]
What you say means plenty, but what you MEAN by it means a lot more. That's why it's so important to get your tone right.
What is the difference between a client and a lead? How about an audience and a target audience? We'll explain all of these and a whole lot more in this post, because creating your own email marketing list is crucial to a successful campaign. First off, don't buy a list from someone else, be it [...]
If pictures speak a thousand words, then audio must be all the languages of the world when coupled with pictures. There are many ways to help boost the power of your photo content, but none so much as making it into a slide show or presentation complete with audio.