Informed buyers know to look for reviews and testimonials from people who have already purchased, before they buy something themselves.
Some of us rue the day YouTube was born, bringing user-created and user-shared videos into our daily lives, because it took away from advertising done by small businesses, and destroyed the reach small businesses once had before video was everywhere. Small businesses exist in a strange place. They cannot hope to beat the budgets of [...]
What is the difference between a client and a lead? How about an audience and a target audience? We'll explain all of these and a whole lot more in this post, because creating your own email marketing list is crucial to a successful campaign. First off, don't buy a list from someone else, be it [...]
There are no fancy secrets behind marketing, no absolute "will win 100% of the time" strategies they're employing...no. What they are doing, and what you can do also - is tap into human psychology to convert more of your visitors into buyers.
Everyone's heard the stories passed around at dinner parties and luncheons, of that person who started their own business and made it big. Few of us can say we know those people, but many of us stand the chance to BE one of those people.