Most small business owners experience the same struggle every year come January. How to keep up marketing budgets when so much goes out at the end of every year both personally and business related.
For every problem, there is usually a solution. Of those without a solution, few are the type without a solution long-term which means that the ability to think critically, to think creatively and openly about solutions, is the key to success.
Anytime the world is on the cusp of large change, big benefits await the brave who venture out to learn the ‘new’; while a source of apprehension, it is the perfect opportunity to do what many will not, and get ahead.
Google Search Engine Optimization (SEO) a big fan of changing their algorithm, to make it smarter, faster, better in every way, and more intuitive so a person searching spends less time with poor results. The trouble is the ripple effect this has on every site connected to it. Do you know BERT?
Being able to generate new leads is the bread and butter of any business. Being able to turn those leads into clients, is a skill. We can help with both of those things, because getting new leads is easily the hardest part of marketing, especially if a small business.
This is a huge question whose answer has changed over time. The answer depends on where one chooses to get their information from. Something written in our last article rings true here as well. Sources need to change as times change because success stories will show you how different techniques work and adapt over time.
Engagement bait is a means of encouraging people to engage in your content for social gain. This is generally done through humor or emotion. Good quality engagement has become rare and most of what we see are companies tricking us into taking action.
Over targeting and over reaching has become quite common. People are universally great at overdoing nearly everything, and marketing is no exception. We can help you get your balance just right.
By now, you may have seen or heard the term "Edge" referred to most commonly when speaking about cloud computing or high tech like AI. Edge is the way of the future, and if you're not up to snuff on it, you'll lose your... edge.
More people access content using an e-reader app on either a phone or tablet than ever before. If your blog or site isn’t mobile-friendly and ready to be read on any size screen, this article is the perfect first step.