Marketing Automation into 2020
Anytime the world is on the cusp of large change, big benefits await the brave who venture out to learn the ‘new’; while a source of apprehension, it is the perfect opportunity to do what many will not, and get ahead.
Do you know BERT? [Google SEO]
Google Search Engine Optimization (SEO) a big fan of changing their algorithm, to make it smarter, faster, better in every way, and more intuitive so a person searching spends less time with poor results. The trouble is the ripple effect this has on every site connected to it. Do you know BERT?
How to Generate New Leads on Social Media
Being able to generate new leads is the bread and butter of any business. Being able to turn those leads into clients, is a skill. We can help with both of those things, because getting new leads is easily the hardest part of marketing, especially if a small business.
How Long for the Perfect Lead-In?
This is a huge question whose answer has changed over time. The answer depends on where one chooses to get their information from. Something written in our last article rings true here as well. Sources need to change as times change because success stories will show you how different techniques work and adapt over time.
Engagement Bait
Engagement bait is a means of encouraging people to engage in your content for social gain. This is generally done through humor or emotion. Good quality engagement has become rare and most of what we see are companies tricking us into taking action.
Overtargeting = Overreaching
Over targeting and over reaching has become quite common. People are universally great at overdoing nearly everything, and marketing is no exception. We can help you get your balance just right.
“Edge Marketing” & How To Use It
By now, you may have seen or heard the term "Edge" referred to most commonly when speaking about cloud computing or high tech like AI. Edge is the way of the future, and if you're not up to snuff on it, you'll lose your... edge.
Is Your Blog Mobile Friendly?
More people access content using an e-reader app on either a phone or tablet than ever before. If your blog or site isn’t mobile-friendly and ready to be read on any size screen, this article is the perfect first step.
Social Media Outlets – What to Post Where, and When! – Part V
These days you can have a full-time job just making vlogs on YouTube, being paid by advertisers for the opportunity to be seen, and making a fortune just being yourself. Here’s how to use it for your business.
Social Media Outlets – What to Post Where, and When! – Part IV
Enter Pinterest. This player in the social media world popped on the radar in March of 2010, and caused a fair bit of confusion at first. Image sharing and idea swapping hadn’t totally caught on yet, but once it did…