Small businesses have far more pressure points, and a shorter bottom line than their larger competitors, but still need to stay in the game to succeed, which means keeping up anyway. We’ll go through the top 5 of the largest of those pressure points, which will help any small business owner know what to watch for, avoid and learn to beat.
The landscape for marketing has changed in ways nobody could have predicted. This has often led to last minute rewrites for campaigns and entirely tossed marketing plans, with often a cobbled together solution at the end. Being adaptable is one of the biggest skills anyone can have in 2020.
This is a huge question whose answer has changed over time. The answer depends on where one chooses to get their information from. Something written in our last article rings true here as well. Sources need to change as times change because success stories will show you how different techniques work and adapt over time.
Engagement bait is a means of encouraging people to engage in your content for social gain. This is generally done through humor or emotion. Good quality engagement has become rare and most of what we see are companies tricking us into taking action.
Over targeting and over reaching has become quite common. People are universally great at overdoing nearly everything, and marketing is no exception. We can help you get your balance just right.
We've all lost our way from time to time. Sometimes we begin a project only to abandon it in favor of the latest, shiniest, new thing. Here's how you can remain centered.
With the recently rolled out GDPR in the EU, and the broad sweeping privacy controls, it's more important than ever to know your audience.
Content farms, paid influencers, fake news, and the sale of our private data to third party companies. Where has the trust gone and can we get it back?
When people hear about promoting their business, their first thought is cost. What if many were free or inexpensive? Here are our 14 top picks!