Marketing Is Fast-Paced
The trouble with marketing is the pace it keeps because unless you’re a well-seasoned cheetah racing across the savannah, you’re not going to be able to do it alone, yet many do. How is that even remotely possible? It’s not, it’s not possible to be everywhere at once, which means choosing priorities. What we’ve all done in the past is to start something with the best of intentions only to leave it for something we deemed more important at the time, and by the time we got back to it – we had to try and figure out where we were, what we were doing, how far it had gotten and most of all – why it stopped in the first place. By then, we’ve abandoned it again and are looking for the next big thing.
Then there’s trying to be on ALL the social media platforms that are available at any given time, which is impossible to do solo.
Marketing Can Be SO Frustrating!
It’s all too easy to get upset and irritated as a marketer because things frequently exceed deadlines, people aren’t carrying their weight or a huge snag develops in a product launch. There are countless things which weigh on you and cause stress and tension, which are debilitating to the human body left unchecked. The trouble is, nobody has the time to set that great weight down for even a moment to gain back their peace, because the job literally never stops. The frustration leads to poor job productivity as well as lending toward an awkward ambiance among your coworkers who are exposed to your upset state. It’s hard to even muster up the motivation to keep going every day with all the weight from responsibilities and problems that crop up.
We understand because we’ve been there – deadlines looming over our heads, and uncertainty about the future – but instead of letting it lead you to frustration and the desire to stop entirely…
Fear Of Missing Out
Fear of missing out is strong in marketers, we always feel like we HAVE to be everywhere at once or we’re missing out on potential clients and money. The trouble is, we can’t feasibly BE everywhere at once due to time zones, and the multitude of things needing to be done on social media and one’s own site to actually accomplish that. Unless someone has an entire marketing team behind them, this is a task which forever remains unfinished to the satisfaction of the marketer. It’s always a matter of deciding which places to be and which to discard because time is a big issue and there is never enough of it. This leads many to work long hours and too many hours in a week without enough reward.
It isn’t possible to be everywhere, but so many still try anyway and all that happens is a watered down version of what could be quality. When you split yourself in too many directions at once, you run the risk of never giving enough of your time and energy to any one thing, and them all being done poorly as a result.