There are exactly three ways to do most anything. The right way, the wrong way, and something in between which is neither the right or wrong way and yet still gets it done. The folks who sell Facebook Likes on sites like Fiverr would have you believe the latter; that they are harmless wholesalers looking to give you Facebook Likes for your page in a manner that is “out of the box thinking”, when in reality they’re doing it the wrong way. Buying Facebook Likes, we cannot stress enough, is NOT the way to do this.
I’ll explain more in detail – as well as offer you winning tips to get ahead.
If you have a site that is not connected to social media, that is where to start. It’s as easy as sticking a Facebook Widget on your page where people can Like your page from there. WordPress sites have a plugin that will give you the widget, but if you don’t have a WordPress site, then you can go to Facebook’s Badges and pick the Like badge to grab the HTML for your page.
Dont Buy Likes
Do also keep in mind that getting Facebook Likes cannot happen overnight – and shouldn’t even if you COULD get real people to like the page. The Likes that you can buy come from people living in foreign countries, often who do not speak your language, and will never buy from you or visit your actual site. They won’t comment or help build your engagements on your page, and are empty for all intents and purposes. What is worse is seeing a page which does have thousands of Likes, and no activity to support them. What is absolutely worst of all about buying them however, is the fact that you will in all likelihood be caught for it, and penalized by Facebook. That means no page, a ban entirely, or whatever else they feel like punishing you with. You want organic, real Likes, from real people who like what you’re doing, what you are selling, what you are saying/representing, and who will be loyal followers of your page and business interests.
If you’ve created a great website and a social media presence but you’re still not gaining Likes or new followers, it might be because your updates are spaced too far apart, absent entirely, or just plain boring. People want information, tips, savings, answers, and deals, and they like when someone can be counted on to always deliver that kind of thing. If your updates are the same sort of posts, or the same kind of content, they’ll grow bored and leave. Remember that in today’s highly technological world, it’s far harder to be that special snowflake, when others are offering the same thing or similar enough that people would switch. The best way to increase update success is to gauge your engagement with your page visitors. Post things like photos with snappy headlines, videos which are short and meaningful, and post questions to your audience – get them talking to each other and to you, and then… answer them! That brings up the next point.
Engagement, which is a word you’ve heard a lot of here, is the relationship between the client and the business as it pertains to an online presence. It measures how long someone sits on the page reading, what they’re clicking on, where they pay most attention and at what point that attention is lost. There are analytical tools out which can help with that, but just reading the analytics on social media for your page should be plenty. Engagement is the feeling that you’re human just like the people you want to notice you. It’s a warmth and relationship where the other party knows you’ll take care of them and answer their questions, it builds trust and loyalty. When you make a post, and someone answers that post, be sure to respond directly to that person. It shows a strong human element in a world seemingly dominated by computer screens and mechanized voices.