The holidays are any company’s biggest season for sales, because even if the product or service may not be the perfect gift idea, people are still more willing to part with their money this time of year than at any other. Read on to find out how to make the most of this in 2018!
It’s the Most Wonderful Time of the Year
The holiday season makes people a bit more stressed, trying to find the perfect gift for their family or friends, but it’s also a time of family and togetherness regardless the particular holiday being celebrated. People save their money all year sometimes to be able to splurge this time of year without feeling guilty. This may be the single best time to work your marketing magic for your product or service, even if you’re previously unheard of.
Something for Nothing
The best way to attract a new buyer over the holidays is to give them something for free that they need or has actual value, and may even coincide with the product you want to sell them. By starting out on the right foot, people are more keen to trust future mailings from you or messages because you gave them something valuable for free. Just be careful not to sell yourself short on future products or services by giving something away for free for a long period of time.
Depending on where you are located, this list of buzzwords could be very lengthy. There are holidays that range so far and wide this time of year that it’s a very different landscape depending on the audience. (list) This should give some idea as to the scope of the problem. You’ll want to narrow down your audience to a few demographics, primarily their religious views because you don’t want to risk offending someone simply by leaving out their holiday or by posting something insensitive to another cultural group. You could have buzzwords which relate to the Christian (predominant) Christmas, African Kwanzaa, or Jewish Hanukkah – which is by no means a complete list.
- Christmas Tree
- Candy Cane
- Umoja (unity)
- Kujichagulia (self-determination)
- Ujima (collective work and responsibility)
- Ujamaa (cooperative economics)
- Nia (purpose)
- Kuumba (creativity)
- Imani (faith)
- Mkeka (mat)
- Kinara (candle holder)
- Mazao (crops)
- Muhindi (corn)
- Zawadi (gifts)
- Shukrani (thanks)
- Kente (decorative cloth)
- Kaftan (type of decorative cloth)
- Karamu (feast)
- Latkes (savory food)
- Sufganiyot (holiday food)
- Tzedakah (charity)
These too, are incomplete lists. Given that these are only 3 of the major holidays celebrated around the world for the holidays, you certainly have your work cut out for you as a marketer to make sure you’re reaching your exact target audience, and are being sensitive to their particular cultural or religious views during the holidays. A simple search with Google will give you plenty of buzzword ideas for wherever you may be, and whatever people may be celebrating there this time of year.
We’ve got 50+ more tips courtesy of some giants in the field like Shopify and BigCommerce, which are FULL of industry tips to help boost your marketing campaign this holiday season.