1. Quality over Quantity
People are tired of massive posts that are full of grammatical problems, and clearly written by someone who doesn’t speak their language, and also clearly stuffed full of keywords.
When people see this, they’ll click off the page to go somewhere else. When they find your site, you want them to have the desire to stay. This means giving them quality information, content, and sources which can be verified by clicking on the link within the article – which will go to a site considered widely, and worldwide to be an authority on the subject.
It’s fine to cite pages which may have less popularity than say, Harvard Business School, just be sure the information you’re citing is true and came from somewhere reliable like a school, panel of scientists and scholars etc.
2. Be Flexible
Multitasking has never been more important. People are learning to work with ten tabs or more open on one screen, and another set on a different one, while juggling a variety of tasks any given day. This was never expected of every job in the past, only specific jobs would require this. People didn’t have to do so much in the same span of time, because computers made it instant. Now that things can be done faster, more is expected from the same hours every day.
You’ll need to be open to new ideas, and be flexible to changes as they occur. Because the world IS moving as fast as we’ve said, a change could come tonight, and then change again tomorrow. You’ll have to be ready to accept the change, and quickly find your way around it so it doesn’t impact you as much if at all.
This also enables you to accept new prospects you may not have considered before, by being open and flexible to “the new” you also enable more chances at success.
Seriously, this one is so easy and so few do. We are all so busy, wrapped up in our own life and goings on that we tend to block out everyone else around us going about their own version of the same thing. When we do interact, it’s in a way so utterly devoid of humanity, and in a way meant to speed people through so they can leave. Nobody actually stops to ask you how your day is or how you are, and TRULY wants to know, and cares about the answer because it guides the next question.
Guess what? – Doing that will mean the world to someone. We’re all invisible these days, walking around like one of so many. It’s only when someone stops and takes notice of us that an opportunity to make someone’s day is born. Give a genuine smile to them, and you’ve probably got yourself a loyal customer. That’s all it takes anymore these days, because it’s gone away for the most part.
A little human compassion and kindness go a very long way. So does one single smile. If you doubt it’s power, wherever you go this week – smile at everyone you walk past. You’ll get a lot of smiles returned, probably awkwardly since nobody really does that these days, and some may have no idea what to do in return. That smile is a gift to the other person, you gave them a smile. Studies prove that smiling even when you’re not happy will make you happier.
Give it a try, see if even you don’t feel better for it!
4. Be Consistent
People want consistency these days also. It’s no longer enough to simply have quality content, it’s also a matter of giving it regularly to your customers.
You have to know how much time you have and how much of that time you can actually devote to your marketing efforts. You’ll want to make a map of your time spent every day and on what things. When you look back on a week’s worth of work you can get a decent average of how many free hours you’ll have to increase marketing efforts.
You also have to manage your funds to do this since many posts will warrant boosting if they do well.
So many people start out with marketing excited about the coming success, only to slow to the point of stopping…just shy of success. It takes patience and incredibly good time management. It also means commitment to doing it every day during the week, without fail. Since posts can be scheduled this isn’t terribly difficult.
Just make sure that whatever you sign on to do, you’ll be willing to do a year from now.
5. Stats, Stats, Stats
There is nothing more important than stats as a marketer right now. If you were marketing or advertising when SEO was still capable in any way of providing paid search results, you’ll know just how quickly the market can change. So many jobs come and go, adapt and change because the moguls like Google change important algorithms which require marketers to stay honest, genuine and to provide quality.
These algorithms change how you show up in searches, and how many visits your page will get organically, paid and otherwise. They change so frequently that you have to be able to adapt on a moment’s notice. Having a plan “b” is probably a good idea today.
Keep an eye on your stats and your analytics, they’re the most valuable tools you have in determining which areas need work and which areas you are doing well in. While doing this however… don’t forget to remember the human touch.