Don’t hesitate to feature your followers in your posts. People are ‘re-gramming’ customer photos on their own account with permission, just by asking the customer to use a hashtag so they can find it later. If your business is Joe’s Seafood, your tag could be #Joesfish. The customer types that into the description along with their own writing and the company can then find their gorgeous photo of Red Snapper, and regram it. The customer will be thrilled to be featured on a big company page, and that creates word of mouth advertising, and leaves the customer feeling as important as they are.
***OUR SECRET TIP*** You can do this with your competitors as well, it’s a great way to network and get shares of your posts on their pages also. Reciprocation is generally handled with gladness on Instagram and people seem more relaxed about it.
5. Share Elsewhere
Instagram is excellent but it’s just one place. You can easily send your Instagram post to other social media platforms with a click, but you should change the text in the advertisement/photo to match the platform. Twitter, just as an example, doesn’t have the room for as much text as say, Facebook allows. This makes it look like it is different content than what is on your Instagram and stands a better chance of actually being seen/read.
***OUR SECRET TIP*** Twitter photos tend to get cropped so only the middle shows, if you’re uploading with a smartphone. You can use this to your advantage, and put what you want seen, right in the middle of the photo.
6. Give Back
Give something to the community you’re part of, and share the photos! Nothing says you care more than when you get involved. Sponsor a team, or hold a cookout in your parking lot. Do a food drive, or donation drive for charity. Giveaways work well too, you can just post what you plan to give away free, and ask the person who wins to tag you in their photo with the merchandise.
***OUR SECRET TIP*** Just be sure you check Instagram’s current guidelines for promotions so you don’t get slapped by the ban hammer. Since those guidelines change, you want to stay on top of it always.
They really are so important. Hashtags are better when they’re simpler but convey so much. Instagram will let you put as many hashtags as you want in your post, but keep in mind any more than 5 tends to look really spammy and can turn people away. If you can use 10 relevant and important tags on your photo, go for it, but don’t go over ten especially if another tag works just as well.
You can also push them past your first comment, which should always be you, by pressing the “enter” button to add a hard return after your actual comment. Keep in mind only the first three lines of what you wrote will be seen unless someone clicks “see more” so use those three lines to reel them in.
***OUR SECRET TIP*** Put your legions of hashtags in your second comment line, that way the more commenters you get, the less that will be instantly seen as followers scroll past.
8. Get Personal
Everywhere else tells you not to do this. We’re telling you to definitely do this. Why? Because Instagram’s whole point is to connect people using imagery and words that move them. You don’t want to share something massively personal that would make people not want to see it or comment. Consider anything you’d feel uncomfortable hearing from someone you’ve just met as a no. You could talk about plenty else though, if you’re expecting a child or getting married, or celebrating your company’s 20th anniversary those are excellent things to talk about. You can even tell people when your son took his first steps, or something else with a “feel good” factor.
***OUR SECRET TIP*** You are trying to get an emotional response from your followers, and make them feel like they know you as they’d know a friend. So share away whatever makes you… human.