What if I AM My Brand?
Sometimes, what you’re selling is yourself in the form of information, guidance, help, tutorials or any other form of selling your services. If you are your brand, then it means you’re likely using your own photo as your social media picture. In this case, your logo and your business name aren’t under consideration because it’s your own name, and your own face you’re leveraging. You’ll want to make sure you get a photo on your page that everyone will react to favorably, and we’re not always the best judges of our own photos. We, as humans, tend to attach emotion and memories to a photo, and when we look back at it we’re reminded of the day, or how hot the sun was, who was beside us as we took the photo, or any other number of triggers. Due to this bias, we cannot trust our own judgment – even more so when you consider that people are their own worst enemies,and narcissists aside – tend to nitpick every little fault or feature. We see ourselves differently than everyone else does, so let everyone else be the judge instead. Ask your friends, family, and even acquaintances to pick their favorite photo out of ten. If you’re going to stand for your brand, then you need to have a photo everyone will love, so that when they see your face they’ll instantly recall your name. Do recall, the same values apply here as above – you are the brand, what you’re selling is part of you, your core values, strengths, and what you stand for.
People who see you in public will associate you with that brand, so be sure you’re never doing anything dodgy in public to smear your image.
Branding in Social Media
Social media is the biggest platform for your brand to be seen and noticed upon, and you are capable of creating an impressive reach by using it. By placing your logo, your business name (or your name!) out there, you’re effectively introducing your brand to the world. You want to make sure that people know what it is you stand for, what your mission statement or purpose is, and what you hope to accomplish not just for yourself, but for your community. You want to be seen as giving back to the public, and giving something of value. If you support a shelter that takes in abused puppies, and you volunteer there 4x a week, tell people! You can even throw in a link to their site asking your followers to help out if they’re in the area, or consider a small donation. Don’t do this so often that you run your audience away, but doing something like this in the beginning creates a link between you and that charity. Other things you can consider, are supporting the local sports team by becoming a sponsor, or talking to a radio broadcaster to be part of a live show/giveaway.
You want to appear to be a rockstar to your audience, and also approachable. You’re trying to infuse your brand with trust, and doing that takes a bit of time and a lot of support from the public. You want to explain to them all the reasons they should trust you, and not always in words. Sometimes your actions will do that for you. Build your brand with your core values at heart, and try to become a pinnacle in the community you serve.
People will begin to see your face, or your logo or your name, and they’ll associate you with your brand.
“Hey did you see that post from Joe’s Sprockets? They showed this little puppy at a shelter, you should have seen the before and after photos, they really saved that little guy – I guess they volunteer there quite a lot, maybe we should go help one day a week?”