There is a big reason why some social media managers choose to employ a team. Time. Time is a big problem because there is always something going on in the social media world, it never ever stops. Due to this, someone managing it cannot truly stop either, and sometimes the sheer amount of work that can be done is overwhelming.
With social media you can do as much or as little as you like, there is no such thing as over-posting, unless you are posting 12 things a day, which is impossible to keep up with for any size team. This is why many people choose to employ a team, to delegate individual responsibilities that would take one person’s entire time, so everyone is doing a part of it and able to give more to that part.
Here are the major tasks of a social media management team or just one dedicated manager:
nalyzing – This is strategy making at its finest. You take your measurements and metrics and find out what times are best to post, or what updates seem to click the most with your audience. By keeping up with analytics, you can improve what you send out.
rafting – Wordsmithing is important because headlines don’t write themselves and finding words that are catchy or that work with running trends is a big job. Crafting the perfect phrase or update is an art all its own.
urating – This is basically sourcing material to share from others, and deciding if it is worth it or not. This means you must discover hidden gems and things that nobody else has already found and shared millions of times. It also takes a great deal of time to go through and read before blindly sharing.
ngaging – Engaging with people is about a lot more than just replies, and responses to what someone else has posted. Having a short chat with someone, following them on Twitter, friending them on Facebook, liking their posts, or re-tweeting has a exponential effect. People see you doing this, and will respond in big ways.
xperimenting – This is an ongoing process that never stops. People are unique and incredible works of art that will never stop mystifying us in marketing. How to market changes on the fly and we must also. What works today may not tomorrow and we’re all one step away from that perfect technique. So far, the only one with all the answers is Google!
elping – When someone has a problem they’ve complained about on social media, it falls to you to help them through it, and to fix it; to make it as though it never happened in the first place and to improve upon it if possible. If you are not the one in the social media ladder who does handle it, it is your responsibility to find the person who CAN help.
istening – There is a lot of chatter, buzz, noise, call it what you will out there in the web that discusses your brand, and it pays to listen. You can find out which conversations are about you and your brand and find opportunities to capitalize on.
easuring – Posting something is not the end of that post. It takes constant and consistent measuring of analytics to watch how it behaves, and then to tweak it if necessary. Learn from it.
lanning – Planning involves the goals of the day as well as the far flung goals of the future. Where do you want to take your brand? What is the ultimate goal and plan for marketing? What things are on the horizon?
osting – Using tools like Magisocial’s Content Writing Service can really shine here. You log in to check and approve posts that are going out and give photos and facts you want included, and your job is essentially done. You can keep up with the schedule they go out and manage it all instead of having to keep up with an incessant schedule of posting to all your social media platforms.
esponding – If you’re doing all this right, people should be responding one way or another. You have the option to reply, to like their response, to email them or to do something totally different. By responding you show them there is a live person out there who cares that they bothered to write anything on your post, which matters a great deal to people.
cheduling – This too can be handled by dashboards like Magisocial’s coupled with their Content Writing Service which allow you to schedule posts out in advance, so you are keeping up with the nonstop social media world even as you sleep.