Photos as advertising
Facebook is the best platform for photos taken behind the scenes, or for a sneak peek at something you want to tease people for later. This could be something as easy as a photo of an infographic on your office wall that you created yourself, with a subject line/description that says, “Is your advertising and branding lifeless? Let us help!” Anything that they’d be interested to see that you do that gives them more information or gives cause for them to agree with the post.
You can also use quotes from someone famous in your line of work, or just someone inspirational you admire who has said something in the past you can blend with your business goals. People actually stop to read those little quotes because they don’t take too much time, and people expect to be enlightened by them. You can caption it yourself, or repeat the quote but it makes a very easy share on Facebook.
Polls, Questions, Surveys
Some of these work better than others, but people love love LOVE to talk about themselves, so if you ask a question as though you expect an answer you probably will get them. You’ll never find better engagement than posting questions or polls, especially those with prizes to a random person. Just keep in mind that like anything, these shouldn’t be overdone or people will grow bored, so mix it in with the other types of posts.
If you have a web page and it has a blogroll, you may already have some articles there which you can share with your social community. If you don’t, you may want to source a writer yourself – many great writers can be found who are freelancers and don’t charge a small fortune for an article a day, or even 3 articles a week. If you can work out an arrangement, you’ll get a fresh blog post relevant to your business, and something new to share on Facebook when it’s submitted! You just paste the address to your article on your blog, and when it updates with the thumbnail at the bottom, erase the address in the subject box, and type a little blip about the article. You want people to read it so make them excited!
Facebook has even made an algorithm for the word “Announcement” either in all caps or written this way, it will flag Facebook’s sharing monster to allow it to be seen by more people you’re connected to. So if you’re never in your friends’ news feeds, and you write something that you preface by saying, “ANNOUNCEMENT!” then type whatever you were going to say, you’ll get more people who see it than usual because they flag that one word along with a few others, so people have less of a chance of missing some truly epic life-changing moment from a friend. This means that Facebook is THE best platform to make an announcement about product launches, or new lines, something they can get excited about. The best place for an announcement isn’t even a status post either, it’s in a paid Facebook Ad. If you can, do both!
Videos will play in their entirety on Facebook, but if you are uploading one of your own, be sure you don’t use any copyrighted music or it will get nixed from Facebook fast. They’re the easiest way to go viral which is why so many people are using video advertising online. Video has also been promoted by Facebook, so you’ll see more of it in News Feed. The video subject box should be filled out the same way as any other post, you want them to watch it so get them excited to click on it by teasing what they’ll get to see.
Next up: Part II – Twitter