Just like Facebook Twitter is great for quotes, but they have to stay within the character limit. The only thing else to know for quotes is to use the applicable hashtag #qotd, which stands for “quote of the day” and you will easily get people Favorite-ing your post. People love quotes, and the shorter the better which is what makes it so perfect for Twitter. If you find you have a very long quote, you can trail off using ellipses (these … dots) with a link to the full quote to inspire curiosity.
If there is anything else people love more than quotes and saving time, it’s knowing what is going on out there as quickly as possible. You can share news as it relates to your industry, so that you can appear as the expert you are on your homepage. If you’re constantly posting news from other giants in your industry you’ll find you look more reputable, and seem to know more about what you’re doing because you’ve borrowed on the respect given those other people. If you post something from Dr. Oz for instance, you may look like you don’t know what you’re talking about in terms of nutrition or health advice, but if you post something from Dr. Anton Bilchik instead? Just look here: https://www.antonbilchikmd.com/achievements/ it is easy to see how people will be better able to trust you by trusting others.
Twitter, like Facebook is fantastic for announcements. It can be for contests, launches, giveaways, anything you’re excited about and want your audience to get excited about. This is where personalized hashtags can be handy. If you’re going to promote your business as the sponsor to a race locally, then you might use something like this, #TotalisRaces4theCure. Totalis being your business name, and 4theCure could be the charity event itself. If you’re offering a new seminar, you could list that in your hashtag, #TotalisMoneyMakers (followed by) registration opens on Saturday, get your ticket to this annual seminar now! You also want to incorporate your brand’s logo or imagery that is yours alone. Use some caps, but not all or it will get penalized as spam.
What is a Vine?
Vines are super short clips that only last 6.5 seconds. Twitter created Vine, and it’s the way that Twitter has married this video onslaught that people are so crazy about. Since Twitter is about short blasts, and fast news, tiny videos are perfect. You can show the making of a product or service, provide a 6 second tip video or even find Vines of your own that relate to your service and re-share those! People love these short videos because it respects the fact that people are constantly short on time, and it says that you value that time. You can make these about anything at all, and you can even share this from Twitter to Facebook or any of the other platforms also.
Many celebrities, radio stations and other well-known or ‘in the spotlight’ types of people have taken advantage of live Tweeting an event they’re at. Celebrities in particular do this because their fans expect it of them. Fans develop a relationship with their idol and when that idol shares personal details with them regularly as Twitter supports, it feels like the fan knows their star that much better, and they feel closer to them – which means they’re more likely to stay a fan for life. You can do this too, and use Live Tweeting to advertise an upcoming seminar, workshop, training opportunity, or a giveaway happening at your actual brick and mortar store. It makes you part of a trend, and people enjoy watching things as they’re happening instead of hearing about it after the fact. Human nature there, wanting to be the first special person to hear about something that they can go tell others.
That’s it for Twitter! It remains one of the easiest to use once you get used to the character count, and you’ll find it simple to work with. Our next part of the series covers Instagram so keep watching this space!
Next up: Part III – Instagram
Previous: Part I – Facebook