Yeah, quotes again. We as humans, LOVE those quotes. That is great news for Instagram, because they do too. By adding your brand name into a quote and image to match, you will create content which is sharable, engaging and enjoyable. The post below captures the idea perfectly. You can make things like it using free programs like Canva or Venngage, or opt to use Photoshop or GIMP for a more professional angle. If you’re very good at using Canva and Venngage, you’ll be able to create these things and make them look like they were created on expensive software. Branded quote images will help your audience recognize you when those images belong to you, and create brand loyalty.
As with the others Instagram provides. They have a search option at the top and you can find anything your heart desires there. You can follow others whose posts you admire, and you can borrow design elements to inspire your next post. You can share their content as well, with credit given and add your own witty wording alongside it. By doing this you’re effectively networking with others, who can and will return the favor and may follow yours also. The other thing sharing other content will do is create more of that organic growth you want so much, so search engines like Google will find you more easily and agree that you’re a total expert in your field because… look at that massive network! You’re proving a real person, who represents a real business, is posting these things and nurturing those connections, and that will gain you brownie points with the search engines.
There are two different ways to do this, one’s industry term is a “flat lay” and the other is a designed version thereof to simulate a flat lay or the idea of one. The perfect flat lay is something of an Instagram unicorn, everyone is trying to do it right but few actually succeed at getting it perfect. Those who do however, shine and are easily remembered. A flat lay is a photo which appears to have been taken from the ceiling, looking down at the things below. This allows for plenty of space to organize and place things until they are utterly perfect.
The perfection here literally makes your brain hurt, but in such a good way doesn’t it? You can easily see what business each of the flat lays come from just by looking at their design, and once they add their brand into it, you create something stunning, interesting, fun to find all the bits and pieces (people love using their powers of observation – consider the success of the “Where’s Waldo” books and something they’ll link to your effort in having created it. That level of design and care translates directly to your audience, and that is exactly what you want them to feel. They are more likely to choose you because they believe you will nurture them and put as much care into your work as you have your flat lay photo. The ideas for these kinds of photos are endless, but tricky to get right.
In summary, yes Instagram is for pictures BUT… it’s for so much more as well. Virtually anything you can screen capture or take a photo of will work, but high quality is the currency of Instagram. You can post quotes, upcoming events, create hype about new products or services, create a flat lay to show off the best of your business, share others photos, and even your digital homepage. The best part about Instagram is the fact that it is a tool in your arsenal that will naturally create organic growth and appreciation for your brand.
Keep watching, we’ve got Pinterest tips coming next!
Next up: Part II – Twitter
Previous: Part IV – Pinterest