Sell on Your Site
Don’t focus on selling to these people, they’ll do that as a natural by-product of your site being fantastic, your videos being quality and the trust you have accumulated with them. If you must post a video that has anything to do with what you sell, then it should be of the type listed prior to this; tutorials and how-to videos. Trying direct marketing on YouTube is dicey and not recommended. It is alright to introduce your business, your partners, and even to talk about your passion and strategy, but the moment you try to directly sell to them on YouTube you’ll lose the person. People don’t go to YouTube to be sold things and they don’t want to be marketed to when they’re being entertained. Do that kind of thing on your homepage, not on YouTube. You can put it there to host privately for your webpage however.
Entertain the Masses
Focus on keeping people entertained, laughing and happy. You want to post something that will engage them, keep them smiling and also which is informative. If you’re running a doggie wash for a business, you could post pictures of wet cats, or wet cat videos to go along with your personal jingle and say something funny like, “It’s good to be a dog.” then you can place your business name and contact details at the end, and below the video. Things like that work very well, they’re not in your face, and they’re passive marketing. Know the difference. In your face marketing usually comes with a “but wait, there’s more” aspect and that’s what drives people away.
What is a Vlog?
A vlog is a video blog, and it takes the place of a written blog. Somewhere recently people decided it was much easier, though far more terrifying, to appear on camera and talk about the things they wanted to say instead of having to write it. Genius! It worked too, because there are vloggers out there like PewDiePie who have over 50 million subscribers. His vlog is mostly about gaming videos, but he really talks about whatever he wants and he makes buckets of money doing so. Maybe you aren’t interested in just chatting to strangers about whatever pops in your head, and that’s fine. You’re here for your business (and cat videos) and you can easily vlog that as well. If you make a video a week and tell people the state of affairs for your industry, make it like a recap news clip, then people can start tuning in to get the latest marketing news direct from you! It saves them having to read it themselves, and if they know and trust you, they’ll keep coming back for more.
All you need to do is monetize your video by enabling it for monetization. Then you connect it to an AdSense account to earn money and get paid for the monetized videos. DO read the tutorials however, because there are rules to what can be monetized and what cannot as well as options for ad formats. You want to try many different formats because one will work better than others due to placement etc. Choose to monetize with ads, and you can choose which ads and videos will appear from Creator Studio or video manager. Be aware that it is only available in certain countries, and if you do any kind of copyright violation – there’ll be trouble.
You definitely want to make an AdSense account, because you’re going to need to connect it to your channel anyway, and because it’s just good business practice to pay for good quality advertising. YouTube, under the giant Google umbrella of companies, has got this one covered – they know exactly what people like to see when they’re watching ____ type of video. They know how long people will watch for, and how often they’ll choose to skip the ad. You’ll want to use AdSense even for the smallest package and let YouTube advertise for you.
Curated…Yes, Here Too
You will have any number of videos saved, shared, or created in your channel, but people have to find you. The more you share other people’s videos (yep curating…again!) the more they’ll do the same for you. Partner up with people in the same business, or in the same niche who want to grow along with you, and create a cross-promotional strategy. Have fun with it! Networking is easily the biggest and most important part of social media and making it work.
Make sure you throw in keywords to optimize your site in the content settings. You should know or find out the SEO terms relevant to your industry that get the most attention and use them as well as any other tags you can think of which will set your video apart from others. It will help people who are trying to search for something specific, and the more keywords you use the bigger net you’re tossing out there for the fish to be brought in.
This concludes our social media series, but with the recommendation to read up on Snapchat, Tumblr and Reddit. You may find one of these other sites also suits your needs, and that you do have extra time for using more social media sites. We find however, that a good social media strategy is being involved in a few social media sites, and giving 100% to those sites so they gleam. If a person spreads themselves too thin, trying to be part of every social media outlet out there, they’ll get a lot of posts up, but they won’t have the time to optimize them, keep up with them, and do it well. That kind of thing usually takes an entire team. Good luck with your social media presence!
Social Media Outlets Series
Part I – Facebook
Part II – Twitter
Part III – Instagram
Part IV – Pinterest
Part V – Youtube