This one is really more for business people, or those looking for professional work. It is a business network, and as such it lacks any of the fancy glitter and emoji mess that tends to be in most social media networks. You can endorse others who you are connected/networked with, for skills or things you know them to be capable of doing. It’s a place to help build someone’s professional presence through every degree of separation, so that people can see they’ve done many and great things. It can be used for recruiting people, or to connect with new leads, but it is not, social media per se in the traditional sense because you aren’t posting constant updates.
Tumblr & Reddit
These two are a strange bunch, they’re really just glorified forums, but the young people love them. Tumblr is more popular among teenagers, and Reddit tends to capture a slightly older crowd up to age 25 in general. It has a lot more tech-loving folks there, or those interested in just one particular niche. Because Reddit offers categories, you can quickly look for only what you want, and avoid all the other needless posts about things you don’t care about. Tumblr is all about the posts, and the comments to those posts, so it’s really great for engagement, just keep in mind the typically younger crowd, and don’t post anything you would be offended by for your own teen-aged daughter or son. If you can manage to reach Reddit’s homepage you’ll have over 50,000 visitors every day.
Snapchat Stands Alone
The reason Snapchat is listed last, and alone – isn’t because it’s a giant like Facebook, but more because… just recently they announced they have paired with the giant Amazon, and linked up to their cloud services to provide even more lightning-fast texts, pictures and short video shares per moment than ever before. Snapchat remains incredibly popular among young people, but the range of “active users” is between 13 and 45. There are less older people using it frequently, but it has gained in popularity in big ways. If you’re incredibly creative, and you can come up with tiny snippets of a video, or a short text on a photo, etc… then you may be able to make Snapchat work for you.
It is limited like Twitter is, but the area it shines is in between meetings, or other engagements someone has. People use Snapchat when they have a free moment or two but not many more than that, so it could be while they’re waiting for an appointment, or are between tasks. Though people also use it while at a red light, we cannot endorse this, it is dangerous to both yourself and others, use your cell phone responsibly please.
So What Do I Do?
Try to pick anywhere from 2-4 social media sites for your business, and obviously the bigger your business is the more you should be using to their maximum potential. If you’re a small business owner, you may do just as well as your bigger business peers by only using one or two, but using them masterfully.
Know your stats
People use different networks and you don’t want to waste advertising money or your time on a network where nobody will see you. Facebook has 1.11 billion people using their site every month, has 665 million active users every day, and generates a whopping 645 million local business page views every WEEK. Yeah, you read that right. They are massive and easily a first pick. Twitter has 215 million active users, Pinterest has an estimated 70 million active users, Instagram boasts 130-150 million estimated users, and LinkedIn has over 230 million users and 2.7 million business pages. YouTube wraps it up wonderfully with over ONE BILLION unique visitors every month, and can boast over 100 hours of video content getting uploaded to YouTube every minute.
Our two big picks? YouTube and Facebook. Add whatever else you like but be sure to pick those two for 2017!