You want to include video but you don’t want a big production company and the bill that goes with it? No problem. You don’t need a big budget to get big results. We know that it is competitive out there, and it’s hard to stand apart from corporate giants with unlimited seeming budgets for advertising. We also know that word of mouth, and using SEO tools properly can still allow you to be highly visible despite a lack of high marketing costs. Video sells, that’s a sure thing these days and easily backed by research data, and by including it you’re only cementing your ability to reach far more people, and to convert those visitors into buyers.
To give this a nice round ending here, we’ll give a “for instance” example. Say you have a business where you are selling a digital product and that product is supposed to help a person build a house that is self-sustaining. You’re selling an e-book that they can download which will walk them through every step, but you are frustrated because you’re just not selling enough of them. Use our tips above, and create a whole host of videos that highlight you, your business, your employees (if any) and what it means to do what you do. Maybe you’ve created the book because you have a passion for living off the grid, or maybe because that passion extends to others living the same way. Maybe you can’t stand seeing people controlled by “the man” and are desperate to let them hear the answer to all their troubles. Tell your audience these things. Reach out to them, and make yourself heard. By including videos, even short ones, you help them see why it is important to them, and to you. You can even give them a short video walk-through to show them how it’s done if they’re having troubles.
Just know, whatever your business, video only fails when you don’t try.